BIGHIT MUSIC issues a public warning over rumours targeting TXT
BIGHIT MUSIC has said it will take strong legal action against people spreading false information and malicious rumours about TOMORROW X TOGETHER, stating that it will pursue offenders without settlement or leniency. The company set out its position in a statement released on 22 October 2026, as reported by Soompi's M Lim.
The statement says the company has recently identified what it describes as the indiscriminate spread of false information and malicious rumours about its artist across social media platforms and online communities, and that it has been taking internal measures in response. It also asks fans to help stop the spread of reckless rumours, false information and illegal posts by reporting them through HYBE's artist rights violation report system.
The practical significance is straightforward. A public statement of this kind moves a dispute between a company and anonymous posters into the open, and it tells fans that the label regards the current volume of rumour as serious enough to depart from its usual silence. For a group preparing a release, that shift matters as much as the legal threat itself.
What the company has actually committed to
The statement is specific about approach rather than about individual cases. BIGHIT MUSIC says it is collecting evidence across domestic and international platforms, that posting and spreading malicious content is a criminal act that violates the artist's rights and damages reputation, and that it will act firmly against those responsible with no settlement or leniency.
It also restates a zero-tolerance policy towards unlawful acts that infringe its artists' rights and says the company remains committed to protecting its artists and preventing similar harm from recurring. Fans are directed to the HYBE Artist Rights Violation Report System, a company-run channel, rather than to any external body.
Read closely, the language is deliberately broad. It covers social media and online communities, describes evidence gathering rather than results, and frames the issue as one of personal rights as well as reputation. That breadth gives the company room to act wherever it finds material, and it also means readers should not assume a particular post, account or platform is the subject of the warning.
Why the company stayed quiet until now
The most revealing part of the statement is its explanation of timing. BIGHIT MUSIC says it had refrained from issuing announcements or comments until now in order to prevent false rumours from being unnecessarily amplified by official statements. It says it is speaking out because the malicious attacks have reached a critical level ahead of the artist's comeback.
That is a recognisable trade-off in K-pop, and it cuts both ways. An official denial or warning can reintroduce a claim to people who never encountered it, which is why labels often prefer quiet evidence gathering. But silence has a cost too: fans can read it as indifference, and rumours can settle into something that looks like a shared assumption.
The company's stated position is that the balance has tipped. It has not given a detailed account of what the rumours concern, and readers should treat that gap as a limit of the statement rather than as an invitation to fill it in. The warning is about conduct the company says it has documented, not a public explanation of every claim circulating online.
PERFECT STORM and the timing of the warning
The statement lands as TXT are gearing up for a comeback with a new mini album, PERFECT STORM. The announcement did not include release timing or track details, so the album title and the fact of the comeback are the firm points; anyone plotting the weeks ahead should check an updated comeback calendar rather than assume a date.
Comeback windows are the point in the cycle when attention around a group is highest. That brings press coverage, promotional content and a surge of fan activity, and it also brings the kind of traffic that rumour accounts chase. Agencies frequently time protective statements to these periods because the harm is greatest when the audience is largest.
For listeners, the consequence is a slightly odd promotional atmosphere. A comeback build-up is usually dominated by teasers and discussion of the music, and this one will now also be read against a legal warning. Both things can be true at once, but they pull fan attention in different directions.
What fans are being asked to do, and what they are not
The request to fans is narrow: report malicious activity through the company's designated system. That is a deliberately contained ask. It does not invite fans to identify or confront individuals publicly, and the statement frames reporting as a way to stop the spread of rumours rather than as a route to collective action.
There is a reason to take that distinction seriously. Public speculation about who may be responsible, or about which accounts should be targeted, tends to produce its own errors, and a misidentified person can be harmed by a campaign that began with good intentions. The company has said it is collecting evidence; the fans' role described in the statement is to pass material on, not to adjudicate it.
The other part of the request is subtler. Asking fans to stop spreading reckless rumours is an appeal about behaviour inside fandom as much as about external attackers. Quote-posting a false claim to debunk it, or sharing screenshots for context, still moves the claim further than it would otherwise have gone.
What a statement can and cannot settle
Legal warnings of this kind are easier to issue than to resolve. Investigations cross platforms and jurisdictions, platform cooperation takes time, and outcomes are often never publicised in the detail fans would like. The statement does not name platforms, specify the number of cases or describe a timetable, and those omissions are normal for an announcement made at the point of escalation rather than at the conclusion of a process.
That means the measure of the warning will not be the language used but what follows it. Companies that repeat zero-tolerance pledges across multiple comebacks face an obvious question about whether each round of evidence gathering produces visible results. Readers are entitled to watch for follow-up without assuming that silence afterwards means nothing happened.
There is also a reputational dimension for the artist. Being the subject of a rights-protection statement can overshadow the work it is meant to protect, and it can lead coverage of a release to focus on the controversy instead of the album. That is precisely the outcome the company says it delayed speaking in order to avoid.
Why fans have been pushing for public statements
This announcement does not arrive in a vacuum. As K-Beats reported at the time, fan campaigns over alleged deepfakes involving Soobin saw fanbases mass-emailing HYBE and BIGHIT MUSIC to demand legal action and a public statement. That context helps explain why the absence of comment can become a story in itself: fandoms increasingly treat a public statement as evidence that a company is taking harm seriously.
The statement responds to that expectation in general terms, without addressing any single episode. For fans who wanted a visible commitment, the language about no settlement and no leniency will read as a clear answer. For those who wanted specifics, it will not be enough on its own, and no announcement at this stage realistically could be.
What the statement does establish is a stated standard. If the company says it will act decisively across all platforms with no leniency, that becomes the benchmark against which later updates, or the lack of them, can reasonably be discussed.
The takeaway
BIGHIT MUSIC has moved from quiet monitoring to a public warning, tying the change to what it calls a critical level of malicious attacks ahead of TXT's PERFECT STORM comeback. The company has committed to evidence gathering at home and abroad, a zero-tolerance stance and no settlement, and it has asked fans to route reports through HYBE's own system rather than through public confrontation.
The music side of the story continues alongside it: a new mini album is coming, and the promotional cycle will now run in the shadow of a legal notice. Keeping those two threads separate, and treating unverified claims as unverified, is the most useful thing a reader can do while the comeback approaches.
If you are following the build-up, our K-Beats schedule and chart pages will track what actually arrives rather than what is rumoured to be coming.
