Jisoo confirms 'ADDICTED' for 30 October
BLACKPINK's Jisoo has announced a new digital single. The song is called 'ADDICTED' and is set to arrive on 30 October KST, according to Soompi, which reported the announcement on 24 October and published the first teasers for the release alongside it. The announcement names the title, the format and the date.
The practical significance for listeners is the timing. A release confirmed on 24 October and scheduled for 30 October leaves six days between the announcement and the song's arrival. That is a short window for a release of this scale, and it shapes what the coming week will look like: rather than a long build-up spread across weeks of concept material, the promotional beats are compressed into a handful of days. For anyone planning to follow the release, the key date is already fixed.
A six-day rollout puts weight on every teaser
Short rollouts change the arithmetic of a comeback. When an announcement and a release sit close together, each piece of material published in between carries more of the burden of setting expectations. The first teasers, released with the announcement, are likely to be examined closely for styling, colour and any hint of the single's direction, simply because there is less other material to compare them with. That is a feature of compressed schedules rather than a comment on the song itself.
The choice of a digital single also matters for how the release will be consumed. A digital single puts the emphasis on streaming and on the track arriving intact on release day, rather than on a multi-week pre-order campaign built around physical editions. That tells us little about the music, but it does tell us where to look: the release date and the streaming platforms, rather than a long sequence of merchandise announcements.
Reading the first teasers without overreading them
Soompi reports that Jisoo unveiled her first teasers for 'ADDICTED' together with the announcement. The report does not characterise them in text, which makes the images themselves the primary source for anyone trying to gauge the visual direction of the single. That is worth stating plainly, because teaser images often carry styling, palette and framing that text summaries capture only loosely, if at all.
Teasers are promotional material first. They are designed to create anticipation, and the gap between a striking image and the finished song can be wide. The sensible approach for listeners is to treat the first visuals as an invitation rather than a synopsis: they indicate the mood the release is being sold on, not necessarily the sound of the track. The audio, when it lands on 30 October, will settle that question in a way no still image can.
What the title 'ADDICTED' does and does not signal
The single's title is a single word, rendered in capitals in the announcement. One-word titles are a common shape for pop singles, and they tend to function as a hook rather than a description. 'ADDICTED' carries an obvious charge — dependence, compulsion, intensity — but a title of that kind can be attached to almost any arrangement, from a sparse ballad to a dense dance track.
That is the trap of reading too much into a name. Listeners will inevitably start mapping the word onto expectations about genre and tone, and some of those readings will feel right simply because the word is broad enough to accommodate them. The more useful question is not what the title promises but how the release frames it — through the teasers, the performance and the way the song is talked about after it arrives.
Jisoo's solo work within BLACKPINK's wider activity
Jisoo is a member of BLACKPINK and has built a solo profile alongside the group's work. Solo releases by members of established groups are interesting precisely because they change the frame: the same voice and public identity are presented with different material and a different visual language. For listeners who know her primarily through the group, a solo single is a chance to hear where the emphasis falls when that context is removed.
The week around the release is busier than the single date alone suggests. As previously reported, Jisoo's solo light stick — shaped like an ice cream cone — is due to become available from 26 October KST, four days before the song. A light stick is fan-facing merchandise rather than music, but it signals that a solo era is being treated as its own campaign, with its own symbols, rather than as a one-off release dropped between group activities.
Following the release and what remains open
For UK listeners, the date to note is 30 October in Korean time. Korea Standard Time runs nine hours ahead of GMT, so anyone planning to listen at the moment of release should check the stated hour rather than assume a British slot. Beyond the title, the digital-single format and the date, the announcement as reported did not include details such as track credits or a fuller teaser schedule, so those specifics may become clearer as the week goes on.
Anyone tracking upcoming K-pop releases will find little ambiguity about the day to watch.
What to follow in the meantime is straightforward. First, whether further teasers appear before 30 October and what they add to the first set. Second, how the single is positioned once it is out — as a standalone track or as the opening of something longer. Third, how a solo release sits alongside the group's wider activity, which is always the context listeners bring to a BLACKPINK member's individual work.
The takeaway
The story here is compact and date-led: Jisoo has a new digital single, 'ADDICTED', arriving on 30 October KST, with the first teasers already out. The six-day gap between announcement and release is the detail that shapes everything else, because it turns a normally drawn-out promotional cycle into a sprint. It also means the song will arrive before most speculation about it can harden into expectation.
The useful distinction to hold on to is between what has been announced and what has been inferred. A title, a date and a set of teasers are enough to plan around; they are not enough to describe the music. That description arrives on 30 October.
