Hooligan passes the 100 million mark
BTS's music video for "Hooligan" has passed 100 million views on YouTube, according to reporting by Soompi. The video crossed the threshold on 14 October at approximately 6:41 a.m. KST.
The figure places the visual in a small group within its own album. "Hooligan" is the third music video from ARIRANG to reach 100 million views, following "SWIM" and "2.0". That order is the key detail: one album now has three separate videos each carrying a nine-figure view count on the same platform.
For readers tracking the era, the milestone is less a finish line than a marker of how long the album's visual material has stayed in circulation. The video has been available since April, and the total is the sum of every logged view since then.
Six months and six days from release to milestone
The "Hooligan" video was first released on 8 April at midnight KST. Reaching 100 million views took just over six months and six days, according to the reported timeline.
That duration is worth pausing on because it describes a long, steady accumulation rather than a debut-week spike. A video that crosses the line after half a year is one that people have continued to open well beyond the initial promotional window. The date of release and the date of the milestone are the two fixed points here; everything between them is the viewing that added up.
YouTube view counts are cumulative. They include repeat watches from the same person, so the number reflects total plays rather than the number of individual viewers. That is a standard feature of the platform, not a quirk of this release, and it shapes how any 100 million milestone should be read. It measures reach on one service over time, not the size of an audience in any single moment.
Three videos from one album
Within ARIRANG, "SWIM" and "2.0" reached the 100 million mark before "Hooligan" did. The reported order is clear; the source does not set out how long each of the other two took to get there, so their individual paces cannot be compared from this report alone.
What the sequence does establish is that three separate visuals from the same album have now passed the same threshold. Interpreted cautiously, that pattern points to an album campaign whose supporting videos have drawn sustained attention rather than a single lead track carrying the entire visual load. It is not proof of how listeners feel about the album as a whole, but it is evidence that the videos themselves found a continuing audience.
For an artist at BTS's scale, a 100 million view count is not unprecedented. The more specific story is the concentration of three such videos around one record, which turns a routine milestone into a detail about how this particular era was rolled out.
Why a B-side video matters
"Hooligan" is described as one of the B-sides from ARIRANG. That matters for how its 100 million views should be understood. A B-side video occupies a different role from a title-track release. It tends to serve the album's wider world rather than a single promotional push, giving listeners who have already heard the lead material another entry point.
Commissioning a standalone video for a non-title track is a choice about where attention is expected to go. It signals that the album is being presented as a body of work with multiple visual anchors, not just one song with extras attached. When a B-side visual reaches 100 million views, that choice has found an audience beyond the core fandom.
This does not tell us how the song performed on charts or streaming services. The reported milestone is specific to YouTube. But within the visual rollout, it shows that a supporting track can hold its own as a piece of content, which is a useful distinction when so much milestone coverage focuses on lead singles.
How the milestone is counted, and what it does not show
The 100 million figure is a platform statistic. It counts views on YouTube, accumulated since the video's release in April. It does not break the total down by country, by how many times an individual watched, or by whether a view came from a fan, a casual listener or a passer-by.
That limits what can reasonably be concluded. The milestone does not establish the album's overall commercial performance, its standing on any chart, or how the song is received relative to the other tracks on ARIRANG. It is also a snapshot: views continue to accumulate after the threshold is crossed, so the number will keep changing. Treating 100 million as a fixed score for comparing artists can flatten differences in release dates, promotion and platform behaviour.
The honest reading is narrower but still meaningful: "Hooligan" has been watched a very large number of times on YouTube, and it joins two other videos from the same album in doing so. That is the reported fact. The rest is context.
Repeat watching and the life of an album era
View milestones in K-pop often double as shared fan activity. Playing a video on repeat, or coordinating viewing around a target, is one of the most accessible ways to take part in a comeback. Cumulative counts are partly a record of that habit, which is why a six-month climb can be as telling as a rapid one. It shows the video was still being opened long after release week.
The same Soompi report also points readers towards BTS's docu-series BREAK THE SILENCE on Viki. That is a different kind of content from a music video, but it belongs to the same broader pattern: material that keeps an album's visual universe in circulation between music releases. For listeners who follow an era rather than just a single, these companion pieces are part of how the campaign is experienced.
None of this requires assuming a motive behind the viewing. The reported facts are the release date, the milestone date and the three videos that have passed the mark. What those facts describe is an album whose visuals have had a long tail, and a fandom that has kept returning to them.
The takeaway
"Hooligan" reaching 100 million YouTube views is a simple fact with a specific setting: it is the third ARIRANG video to do so, after "SWIM" and "2.0", and it took just over six months and six days from its April release. The number is a platform total, not a complete picture of the album's reach, but it does show where viewers kept returning.
For anyone following the era, the more interesting question is which of those three visuals you actually revisit without being prompted. That is a better guide to what an album's visual run achieved than any single counter.
